For a long period of time in the past, our domestic brands have lived under the impact of "foreign brands", and their brand influence and product quality have not been generally recognized by the Chinese. However, as China has developed into the world's second largest economy in recent years, domestic enterprises have paid more and more attention to innovation strength, and their investment in innovation has continued to increase. The development of various industries has achieved remarkable results, and various domestic "new forces" have emerged, including Including the children's toy industry known as the "evergreen tree".

According to the survey data jointly released by China Toys and Baby Products Association and GfK China, Chinese toy market accounted for 13% of the global market in 2017, with a scale of 60.7 billion. In addition, according to the data forecast of the China Investment Consulting Industry Research Center, from 2018 to 2022, the annual compound growth rate of Chinese toy market is about 9.16%, and by 2022, the toy market will reach 93.7 billion yuan.

The performance of Chinese toy market is very gratifying, the market development space is huge, and the market growth rate is much higher than the world's 2%-4% growth rate. At the same time, we should also clearly realize that although the domestic toy market is large, it has always been occupied by international brands, and the market share of domestic brand toys is relatively low. There are two main reasons for this. First, domestic toy brands lacked independent technical support and connotation filling in the past, resulting in insufficient core competitiveness. The second is the lack of originality and insufficient innovation investment as support.

It is gratifying that with the progress of originality ability and originality consciousness, a "new force" in the toy industry, represented by Recur toys, has also emerged in China, and is improving with richer connotations and more impressive high-quality products. The image of the domestic toy brand.

Enhance brand connotation and build ecological content

Recur Toys focuses on the mid-to-high-end simulation educational toy market. Its products include prehistoric series, wild series, marine series, and farm series. The product types are rich and diverse, and it continues to develop new products to meet the needs of the Chinese and international markets to enhance brand connotation.

For parents, when choosing toy products for their children, in addition to considering the play experience of the toy itself, it is also necessary to comprehensively consider the cognitive gains that the toy brings to the child. Recur is committed to allowing children to gain more in the process of playing. It has always paid attention to product ecological construction, attracting and retaining children's attention through rich ecological content. Across the country, we have jointly launched a series of animal science tour exhibitions with a number of cultural and creative brands, animal theme museums, and chain toy brands, which not only satisfied children's curiosity about nature and animals, but also enhanced children's interest in exploration and cognition. .

Self-built factory to fully guarantee product quality

For any brand, the product is the lifeblood of the brand, and the same is true in the toy industry. Only with a comprehensive system of independent research and development, supply chain, manufacturing, quality and cost control can we continue to provide customers and consumers with high-quality products.

In these respects, Recur is once again at the forefront of Chinese toy industry. In order to provide better toy products for children around the world and comprehensively ensure product quality, Recur Toys built its own factory, established R&D and supply chain systems, introduced elite talents and global advanced equipment, created an efficient and stable production team, and realized the quality of toys from the source. Control, the toys produced have passed the EU CE certification, the US ASTM certification, and the China 3C certification, which comprehensively helps the products to go to a broader domestic and international market.

Armstrong said after landing on the moon, "That's one small step for me, but one giant leap for civilization." Recur Toys has worked hard and continued to explode, which is also conducive to enhancing the image of domestic toy brands in the minds of consumers. It can be said that every step of Recur Toys is a big step forward for domestic toy brands.